We are FIGURE. A bespoke design firm that specializes in beautifully bold branding. We appreciate delightful and impactful art direction that delivers the essence of who you, or your company, is. Looking to kick off your next project with us? Use the form below and we’ll get back to you as soon as humanely possible. Cheers!
The hose reel combines utilitarian functionality with a strong industrial design, creating a product that’s both visually striking and practical for harsh outdoor environments. It is designed for users who require a reliable tool capable of withstanding frequent, heavy-duty use in challenging conditions.
The concrete mixer is designed for users who need a compact yet powerful machine capable of withstanding tough conditions. It combines industrial-grade functionality with a sharp appearance that communicates strength and reliability. The focus is on creating a product that performs exceptionally well while maintaining a rugged, tough look.
The mixer features a streamlined, compact horizontal design that is easy to transport and store, while still maintaining a heavy-duty, industrial aesthetic. The drum is cylindrical with clean, angular edges, giving it a sharp, purposeful appearance. The outer shell of the drum is reinforced with visible seams, rivets, or welds that emphasize the tough, utilitarian nature of the product.
This snow sledge is inspired by the high-performance, rugged aesthetics of a dirt bike, designed to be both functional and visually striking. Its goal is to offer an exhilarating, adventurous ride on snow, while maintaining the tough and futuristic appearance of an off-road vehicle. The sledge combines the performance requirements of snow travel with the high-tech, aggressive design elements of dirt bikes.
The Hermitage H-Harness in genuine leather epitomizes pure elegance, ideal for flaunting on the most sophisticated occasions. Soft yet durable, it provides significant control during walks while enveloping your pet in extreme comfort. It features golden finishes and a dedicated Tag Holder. Exclusive design, selected materials, and absolute precision in finishes: this super-premium line from MyFamily represents the excellence of Made in Italy craftsmanship and is entirely crafted within our tailoring workshop. The leather used is vegetable-tanned.
The memopet hands-free leash is a perfect blend of comfort and style. Lightweight and super soft, it is incredibly comfortable. You can hold it in your hands, carry it over your shoulder, or tie it around your waist: as you like! It will be your ideal adventure companion in any weather conditions, so you will have no more excuses to stay at home. With NFC chip and adjustable clip to modify the length of the leash. Dedicated to those who worship comfort, wherever they go.
I was part of this wonderful project by designing ad hoc exhibitors to better communicate the campaign at the points of sale.
For this project, I was responsible for designing the Color, Material, and Finish (CMF) of a bladeless fan, with a focus on creating a product that seamlessly integrates into modern living spaces while enhancing its functionality. The design process was driven by a deep understanding of user experience, aesthetic appeal, and material innovation.
Color: I chose a minimalist, contemporary color palette that emphasizes sophistication and versatility, ensuring that the fan complements various home and office environments. The color selection was aimed at evoking a sense of calm and tranquility, making the fan visually appealing.
Material: The material selection prioritized durability, sustainability, and ease of maintenance. I opted for high-quality, environmentally friendly plastics for the body, paired with sleek metallic accents for the base and other components. The materials were carefully chosen to ensure the fan is lightweight yet robust, while also contributing to an overall premium feel.
Finish: The finish was designed to deliver a soft, matte texture that reduces glare and fingerprint visibility. I incorporated subtle textures that add depth and tactility, enhancing the user experience while maintaining a polished look. This finish not only elevates the aesthetic but also ensures the product remains easy to clean and maintain.
The standout feature of this hose cart is its ability to rotate fully, offering complete freedom of movement. This 360-degree rotation allows the hose to be effortlessly guided around the garden without tangling, twisting, or requiring the user to manually reposition the cart.
